Fine Cut Pile Rugs

• What is the Nelson Washable Wool Fine Cut Pile Rug?

The Nelson Washable Wool Fine Cut Pile Rug is an elegant addition to Double's New Zealand Wool Collection. Crafted from 100% New Zealand wool pile with a 100% organic cotton canvas backing, this rug features a refined 18mm fine cut pile that delivers sophisticated texture without overwhelming your space. The Nelson represents our finest pile yet, with each yarn carefully selected for its thin, luxurious feel that creates an understated elegance perfect for contemporary interiors. Unlike traditional fine wool rugs that require delicate handling, our Nelson combines artisanal quality with complete machine washability, making refined design accessible for everyday living.

• What makes New Zealand wool special for the Nelson Fine Cut Pile?

New Zealand wool is renowned for its exceptional quality, featuring superior colour quality and cleaner fibres that hold dyes better—essential for achieving the sophisticated colour palette of our Nelson collection. New Zealand has been synonymous with premium wool production, with sheep farming forming the backbone of the country's economy for generations. The Nelson rug uses premium New Zealand wool, creating the perfect foundation for our fine cut pile construction. This premium wool naturally repels stains and releases moisture efficiently, while the refined texture showcases the natural lustre and softness that New Zealand wool is celebrated for.

• What sizes and colours are available for the Nelson Fine Cut Pile?

The Nelson Fine Cut Pile is available in three generous area rug sizes: 160×230cm, 200×300cm, 250×350cm, and 300×400 – making it perfect for both intimate spaces and larger living areas. The collection comes in six thoughtfully curated colourways: Cream, Dark Mustard, Caramel, Burgundy Wine, Steel Blue, and Sage. Each colourway was specifically selected to complement sophisticated interior schemes while showcasing the refined texture of the fine cut pile. The versatile palette ranges from neutral foundations like Cream and Caramel to statement colours like Burgundy Wine and Steel Blue, ensuring there's a perfect match for every design aesthetic.

• How is the Nelson Fine Cut Pile constructed?

The Nelson Fine Cut Pile is crafted using our innovative table-tufting method, where each wool tuft is mechanically inserted through an organic cotton canvas base. This construction creates a refined 18mm fine cut pile that's our thinnest offering, delivering elegant texture that feels light and luxurious underfoot. Each tuft is secured with washable, water-resistant binding that remains locked in place even when wet. Unlike traditional hand-knotted rugs where fibres are interdependent, our method secures each tuft independently, allowing the rug to maintain its sophisticated appearance during washing. This specialised construction enables water to flow through properly during washing while preventing pooling, facilitating proper detergent distribution and even drying.

• What is the history behind fine cut pile rugs?

Fine cut pile represents the pinnacle of rug craftsmanship, traditionally found only in the most sophisticated handmade pieces. Historically, achieving such refined texture required master weavers who could create consistently short, even pile heights by hand—a skill that took years to perfect. The fine cut pile technique was particularly prized in Persian and European rug-making traditions, where it was used to create rugs for palaces and grand homes. Our Nelson rug honours this tradition by recreating the elegant, refined texture of these heritage pieces while making them completely practical for modern living through our innovative washable construction.

• How does the Nelson compare to traditional fine wool rugs?

The Nelson Fine Cut Pile offers significant advantages over traditional fine wool rugs while maintaining their most desirable aesthetic qualities. While traditional hand-knotted fine rugs require specialised care and cannot be machine washed (as their delicate construction would deteriorate), our Nelson delivers the same refined elegance in a fully washable format. Traditional fine rugs often use complex multi-layer constructions that trap water and deteriorate with washing. In contrast, our single fibre type (100% New Zealand wool) responds uniformly to washing, while our specialised backing maintains structural integrity. Most importantly, the Nelson offers the sophisticated appearance of heritage fine rugs at a significantly more accessible price point, democratising design elements traditionally found only in luxury pieces.

• How do I wash my Nelson Fine Cut Pile Rug?

Caring for your Nelson rug is straightforward while maintaining its refined appearance. Regular maintenance should include gentle vacuuming to remove loose dirt while avoiding harsh brushes that could damage the delicate fine cut pile texture. For deeper cleaning, machine wash in cold water on a delicate cycle using wool-specific detergent. Skip fabric softeners and bleach as they can compromise the natural properties of New Zealand wool and affect the refined texture. To dry, begin by air-drying your rug to allow it to release moisture naturally. Once it's only slightly damp, you can place it in the dryer on low heat for a final cycle to restore the rug's elegant texture and appearance. For best results, ensure a thorough spin cycle in your washer and lay the rug flat in a well-ventilated area afterward.

• How long does it take for the Nelson Fine Cut Pile to dry?

The Nelson Fine Cut Pile typically takes approximately 12-24 hours to dry completely—faster than many traditional machine washable rugs due to its refined construction. This efficiency is due to our innovative construction that avoids water-trapping internal structures and the fine pile height that releases moisture more quickly than thicker alternatives. The rug features superior water release during the spin cycle, while the 100% New Zealand wool naturally releases water efficiently. The organic cotton canvas backing has excellent moisture-resistant properties, and the absence of synthetic materials prevents moisture trapping. For best drying results, use a thorough spin cycle in your washer, lay the rug flat in a well-ventilated area, and consider direct sunlight to speed the process. Thanks to our unique construction, single-position drying is possible without the need for multiple position changes.

• Will my Nelson Fine Cut Pile shed?

Some initial shedding is normal with any natural wool product, though the Nelson's fine cut pile construction minimises this compared to higher pile alternatives. Expect loose fibres in the first 3-4 months as this is a common property of premium New Zealand wool rugs. While we apply an anti-shed treatment (BONDEX® 1520: Styrene Acrylic Co-polymer Emulsion) to minimise this, some shedding is natural as the wool settles and excess fibres work their way out. Our table-tufting method secures each wool tuft to the canvas, creating a durable bond that prevents excessive shedding even during washing. The fine pile construction actually reduces the amount of loose fibres compared to thicker pile rugs. You may notice some wool fibres in the water during initial washes—this is completely normal and will diminish over time. Each rug undergoes wash testing before release to ensure minimal shedding and consistent pile height.

• How sustainable is the Nelson Fine Cut Pile Rug?

The Nelson Fine Cut Pile reflects our commitment to sustainability throughout its production journey. We source 100% New Zealand wool, a natural, biodegradable, and renewable resource that supports regulated farming practices where sheep require annual shearing for their health. Our manufacturing takes place in a SMETA-certified facility (Sedex Members Ethical Trade Audit) with a Green Category classification—the lowest environmental impact rating in India's industrial system. The rug features azo-free dyes, which eliminate harmful chemicals that can cause skin irritation or allergic reactions. These eco-friendly colourants have less environmental impact compared to conventional dyes, as they are biodegradable and free from harmful byproducts. The machine-washable design eliminates the need for chemical cleaners, professional cleaning transportation, and reduces water usage in maintenance.

• What ethical practices are involved in creating the Nelson Fine Cut Pile?

The Nelson Fine Cut Pile is produced with rigorous ethical standards. We source 100% New Zealand wool from regulated farming practices where animals are not harmed in the wool collection process, supporting traditional farming communities. Our manufacturing partner is SMETA-certified (Sedex Members Ethical Trade Audit), ensuring fair labour practices, and we're proud members of Care & Fair, an initiative against child labour in the rug industry. Our supply chain transparency is further reinforced by our manufacturer's ISO 9001:2015 certification, which ensures they maintain a comprehensive quality management system that meets international standards. By offering machine-washable wool rugs, we're democratising access to designer-quality pieces that were traditionally available only at much higher price points, making high-end design more accessible without compromising on ethical standards.

• What certifications does the Nelson Fine Cut Pile have?

The Nelson Fine Cut Pile carries the OEKO-TEX® STANDARD 100 certification, ensuring it is free from harmful substances and safe for use in your home. This rigorous international standard for textile safety covers both the organic cotton canvas backing and the New Zealand wool pile. Our manufacturing partner holds ISO 9001:2015 certification, meaning they maintain a comprehensive quality management system that meets international standards, ensuring consistent product quality through standardised processes and continuous improvement. The azo-free dyes used in creating the refined colourways are safer for both the environment and consumers, reducing the risk of skin sensitivities for those with allergies or sensitive skin. These certifications reflect our commitment to creating products that are as safe and sustainable as they are beautiful.

• How can I style the Nelson Fine Cut Pile in my home?

The Nelson Fine Cut Pile offers sophisticated styling possibilities across various interior designs. Its refined texture and elegant colourways make it perfect for creating understated luxury in contemporary spaces. For minimalist interiors, the Nelson fine cut pile provides subtle texture without overwhelming clean lines—the refined pile height adds just enough visual interest while maintaining the serene aesthetic. In traditional settings, the sophisticated colourways like Burgundy Wine and Steel Blue complement classic furniture while the fine texture echoes the quality of heritage pieces. The Nelson works beautifully in formal spaces like dining rooms, studies, or master bedrooms where its refined appearance enhances the sophisticated atmosphere. Available in six colourways, each option offers different styling opportunities: Cream and Caramel for timeless elegance, Dark Mustard and Sage for earthy sophistication, Steel Blue for contemporary coolness, and Burgundy Wine for rich, dramatic spaces.

• How does the Nelson Fine Cut Pile perform in high-traffic areas?

Despite its refined appearance, the Nelson Fine Cut Pile is engineered for real-life durability in moderate to high-traffic areas. The table-tufted construction creates secure, washable bonds that maintain structural integrity even with regular foot traffic. Each wool tuft is independently secured, preventing the interdependence between fibres that makes traditional rugs vulnerable to wear. The 17-18mm fine cut pile height offers an ideal balance for high-traffic areas—refined enough to feel luxurious underfoot, yet practical enough not to show traffic patterns as easily as higher pile alternatives. The durable construction allows placement in busy areas like living rooms and hallways, while the machine washability removes the anxiety that typically accompanies owning a refined rug in active spaces. For highest-traffic areas, we recommend occasional rotation to ensure even wear, though the Nelson's construction is designed to maintain its elegant appearance over time.

• Is the Nelson Fine Cut Pile suitable for homes with pets or children?

Yes, the Nelson Fine Cut Pile is an excellent choice for homes with pets and children, offering practical luxury that traditional fine wool rugs simply cannot match. The machine-washable construction means you can easily clean up after inevitable spills and accidents without specialised cleaning methods. The 100% New Zealand wool naturally repels stains, while the secure yarn anchoring prevents pulling even when exposed to pet claws or children's play. The non-toxic, azo-free dyes make it safe for all family members, including those with sensitive skin. The fine cut pile height is ideal for homes with pets and children—refined enough to provide elegant comfort, but not so high that it traps excessive pet hair or dirt. The Nelson provides the perfect balance of sophisticated character and practical durability, allowing you to enjoy a premium, design-forward look without the anxiety of keeping a traditional fine wool rug pristine in an active household.