What is the Waikato Washable Wool Medium Cut Pile Rug?
The Waikato Washable Wool Medium Cut Pile Rug is a distinguished addition to Double's New Zealand Wool Collection. Crafted from 100% New Zealand wool pile with a 100% organic cotton canvas backing, this rug features a luxurious 18-20mm medium cut pile with a distinctive abrash dyeing technique. The abrash effect creates subtle, intentional colour variations that were traditionally found only in handcrafted rugs. Unlike conventional high-end rugs that require special care, our Waikato combines these artisanal qualities with complete machine washability. It delivers the character and depth that design enthusiasts go for while offering the practicality modern living demands.

What makes New Zealand wool special for the Waikato Medium Cut Pile?
New Zealand wool is renowned for its exceptional quality, featuring superior colour quality and cleaner fibres that hold dyes better—a crucial factor for achieving the subtle variations of the abrash technique. New Zealand has been synonymous with premium wool production, with sheep farming forming the backbone of the country's economy for generations. The Waikato rug uses 2-ply New Zealand wool at a substantial 2.60kg per square meter, providing the perfect canvas for the abrash dyeing method to create those coveted colour shifts and tonal variations. This premium wool naturally repels stains and releases water efficiently, enhancing both the rug's aesthetic appeal and practical performance.

What sizes and colors are available for the Waikato Medium Cut Pile?
The Waikato Medium Cut Pile is available in four generous area rug sizes: 160×230cm, 200×300cm, 250×350cm, and 300×400cm. This versatility allows it to adapt to spaces both grand and intimate. The collection comes in three thoughtfully curated colourways: Sage, Soft Cream, and Terracotta. Each colourway was specifically selected to showcase the subtle colour variations of the abrash dyeing technique while complementing contemporary interiors. The intentional colour shifts appear differently across each piece, making every Waikato rug subtly unique—a quality traditionally found only in high-end handcrafted rugs. These timeless options bring character and depth to various home aesthetics while maintaining practical washability.

How is the Waikato Medium Cut Pile constructed?
The Waikato Medium Cut Pile is crafted using our innovative table-tufting method, where each wool tuft is mechanically inserted through an organic cotton canvas base. This construction creates a plush 18-20mm medium pile that's thicker than Fine Cut Pile but thinner than Berber, providing the perfect balance of comfort and practicality. Each tuft is secured with washable, water-resistant binding that remains locked in place even when wet. Unlike traditional hand-knotted rugs where fibres are interdependent, our method secures each tuft independently, allowing the rug to maintain its shape during washing. This specialised construction enables water to flow through properly during washing while preventing pooling, facilitating proper detergent distribution and even drying.

What is the history behind the abrash technique?
The abrash technique (from the Persian word 'ābarash, meaning "mottled" or "dappled") refers to the natural variations or striations in colour that appear in hand-dyed and hand-woven rugs, especially traditional or tribal ones. Historically, these variations occurred naturally when rug weavers ran out of one dye batch and mixed another, used different water sources for dyeing, or worked with hand-spun wool that absorbed dye unevenly. Rather than seeing abrash as a flaw, cultures embraced it as a sign of authenticity, individuality, and the natural beauty of handwork. Our Waikato rug honours this tradition by intentionally recreating these subtle colour shifts, transforming what was once a necessity of handcrafting into a deliberate design feature—one that traditional rug collectors prize for its depth and character.

How does the Waikato compare to traditional handcrafted rugs?
The Waikato Medium Cut Pile offers several significant advantages over traditional handcrafted rugs while maintaining their most desirable aesthetic qualities. While traditional hand-knotted rugs with abrash effects require specialised care and cannot be machine washed (as their construction would loosen and unravel), our Waikato delivers the same coveted colour variations in a fully washable format. Traditional rugs often use jute or cotton warps that deteriorate with washing and multiple fibre types that react differently to water. In contrast, our single fibre type (100% New Zealand wool) responds uniformly to washing, while our specialised backing maintains structural integrity. Most importantly, the Waikato offers the character-rich appearance of heritage rugs at a significantly more accessible price point, democratising design elements traditionally found only in high-end pieces.

How do I wash my Waikato Medium Cut Pile Rug?
Caring for your Waikato rug is straightforward. Regular maintenance should include gentle vacuuming to remove loose dirt while avoiding harsh brushes that could damage the texture. For deeper cleaning, machine wash in cold water on a delicate cycle using wool-specific detergent. Skip fabric softeners and bleach as they can compromise the natural properties of New Zealand wool. To dry, begin by air-drying your rug to allow it to release moisture naturally. Once it's only slightly damp, you can place it in the dryer on low heat for a final cycle to restore the rug's density. For best results, ensure a thorough spin cycle in your washer and lay the rug flat in a well-ventilated area afterward. Direct sunlight speeds the process, though indoor drying with fan circulation works well too.

How long does it take for the Waikato Medium Cut Pile to dry?
The Waikato Medium Cut Pile typically takes approximately 12-24 hours to dry completely—significantly faster than many traditional machine washable rugs. This efficiency is due to our innovative construction that avoids water-trapping internal structures. The rug features superior water release during the spin cycle, while the 100% New Zealand wool naturally releases water efficiently. The organic cotton canvas backing has excellent moisture-wicking properties, and the absence of synthetic materials prevents moisture trapping. For best drying results, use a thorough spin cycle in your washer, lay the rug flat in a well-ventilated area, and consider direct sunlight to speed the process. Thanks to our unique construction, single-position drying is possible without the need for multiple position changes.

Will my Waikato Medium Cut Pile shed?
Some initial shedding is normal with any natural wool product. Expect loose fibres in the first 3-4 months as this is a common property of premium New Zealand wool rugs. While we apply an anti-shed treatment (BONDEX® 1520: Styrene Acrylic Co-polymer Emulsion) to minimise this, some shedding is natural as the wool settles and excess fibres work their way out. Our table-tufting method secures each wool tuft to the canvas, creating a durable bond that prevents excessive shedding even during washing. The balanced pile density allows for thorough cleaning while maintaining the rug's structural integrity. You may notice some wool fibres in the water during initial washes—this is completely normal and will diminish over time. Each rug undergoes wash testing before release to ensure minimal shedding and consistent pile height.

How sustainable is the Waikato Medium Cut Pile Rug?
The Waikato Medium Cut Pile reflects our commitment to sustainability throughout its production journey. We source 100% New Zealand wool, a natural, biodegradable, and renewable resource that supports regulated farming practices where sheep require annual shearing for their health. Our manufacturing takes place in a SMETA-certified facility (Sedex Members Ethical Trade Audit) with a Green Category classification—the lowest environmental impact rating in India's industrial system. The rug features azo-free dyes, which eliminate harmful chemicals that can cause skin irritation or allergic reactions. These eco-friendly colourants have less environmental impact compared to conventional dyes, as they are biodegradable and free from harmful byproducts. The machine-washable design eliminates the need for chemical cleaners, professional cleaning transportation, and reduces water usage in maintenance.

What ethical practices are involved in creating the Waikato Medium Cut Pile?
The Waikato Medium Cut Pile is produced with rigorous ethical standards. We source 100% New Zealand wool from regulated farming practices where animals are not harmed in the wool collection process, supporting traditional farming communities. Our manufacturing partner is SMETA-certified (Sedex Members Ethical Trade Audit), ensuring fair labour practices, and we're proud members of Care & Fair, an initiative against child labour in the rug industry. Our supply chain transparency is further reinforced by our manufacturer's ISO 9001:2015 certification, which ensures they maintain a comprehensive quality management system that meets international standards. By offering machine-washable wool rugs, we're democratising access to designer-quality pieces that were traditionally available only at much higher price points, making high-end design more accessible without compromising on ethical standards.

What certifications does the Waikato Medium Cut Pile have?
The Waikato Medium Cut Pile carries the OEKO-TEX® STANDARD 100 certification, ensuring it is free from harmful substances and safe for use in your home. This rigorous international standard for textile safety covers both the organic cotton canvas backing and the New Zealand wool pile. Our manufacturing partner holds ISO 9001:2015 certification, meaning they maintain a comprehensive quality management system that meets international standards, ensuring consistent product quality through standardised processes and continuous improvement. The azo-free dyes used in creating the abrash effect are safer for both the environment and consumers, reducing the risk of skin sensitivities for those with allergies or sensitive skin. These certifications reflect our commitment to creating products that are as safe and sustainable as they are beautiful.

How can I style the Waikato Medium Cut Pile in my home?
The Waikato Medium Cut Pile offers versatile styling possibilities across various interior designs. Its subtle abrash variations add depth and character that flat, uniform rugs simply can't match. For minimalist spaces, let the Waikato be a subtle star—the abrash technique creates enough visual interest without overwhelming the room. The rug pairs beautifully with simple furniture, allowing its texture to become a focal point. For layered, eclectic interiors, the Waikato plays surprisingly well with subtle patterns and can be the foundation for more complex design schemes. The rug loves the company of other natural materials like wood, linen, and stone, creating a harmonious organic palette. Available in three colourways (Sage, Soft Cream, and Terracotta), each option complements different interior styles while adding warmth, character, and a sense of artisanal craftsmanship.

How does the Waikato Medium Cut Pile perform in high-traffic areas?
Despite its artisanal appearance, the Waikato Medium Cut Pile is engineered for real-life durability in high-traffic areas. The table-tufted construction creates secure, washable bonds that maintain structural integrity even with regular foot traffic. Each wool tuft is independently secured, preventing the interdependence between fibres that makes traditional rugs vulnerable to wear. The 18-20mm medium pile height offers the perfect balance of comfort and practicality—plush enough to feel luxurious underfoot, but not so high that it shows traffic patterns easily. The durable construction allows placement in busy areas like living rooms and hallways, while the machine washability removes the anxiety that typically accompanies owning a characterful rug with subtle colour variations. For highest-traffic areas, we recommend occasional rotation to ensure even wear.

Is the Waikato Medium Cut Pile suitable for homes with pets or children?
Yes, the Waikato Medium Cut Pile is an excellent choice for homes with pets and children, offering a practical luxury that traditional abrash-dyed rugs simply cannot match. The machine-washable construction means you can easily clean up after inevitable spills and accidents without specialised cleaning methods. The 100% New Zealand wool naturally repels stains, while the secure yarn anchoring prevents pulling even when exposed to pet claws or children's play. The non-toxic, azo-free dyes make it safe for all family members, including those with sensitive skin. The medium pile height is ideal for homes with pets and children—substantial enough to provide comfort, but not so high that it traps excessive pet hair or dirt. The Waikato provides the perfect balance of sophisticated character and practical durability, allowing you to enjoy a premium, design-forward look without the anxiety of keeping a traditional artisanal rug pristine in an active household.