DOUBLE INSIDERS

Tasmania's East Coast: A Design-Lover's Road Trip from Hobart to the Bay of Fires

Designer Jono shares the coastal route that inspired the Wild South collection—from Hobart's creative energy to the Bay of Fires' lichen-covered boulders, with all the best stays, eats, and hidden gems along the way.

November 13, 2025

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Written by Jono Fleming & Stephanie Aquino

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5 min read

Bay of Fires

Tasmania's east coast is a study in contrasts—where rugged wilderness meets refined design, and where every turn reveals another reason to slow down. While designing the Wild South collection, Jono found himself drawn to Tasmania's raw beauty, gathering inspiration from its dramatic coastlines, lichen-covered boulders, and the way light shifts across ancient landscapes.

Along the way, he discovered the kind of places that stay with you—the ones worth sharing. This is his perfect road trip from Hobart to the Bay of Fires, threading together creative energy, architectural gems, and some of the most striking coastal landscapes in Australia. Here's how to experience it with intention.

“Along the way, he discovered the kind of places that stay with you—the ones worth sharing.”

Whale Song Shack, Falmouth

Douglas Apsley National Park

The Starting Point

Hobart

Tasmania's capital is where your journey begins, a city where historic sandstone buildings house a thriving creative scene that feels distinctly Tasmanian.

Where To Stay

Lumiere Lodge, Provider House, or Slow Beam: Each offers one-of-a-kind Airbnb magic with thoughtful design details that set the tone for your trip.

Where to Eat

Breakfast: Start your day at Pigron Whole Bakers, Erda, or Sunbear for excellent coffee and pastries.
Lunch: Head to Hamlet for a relaxed midday meal, or visit the historic Cascade Brewery.
Dinner: Book ahead at Ogee, consistently ranked among Australia's best restaurants.

What to Do

Kunanyi/Mount Wellington: Climb to the summit for sweeping views over Hobart and beyond.
MONA: Explore one of the world's most provocative museums, where art challenges convention.
Salamanca Markets: Browse local crafts, produce, and design on Saturday mornings.

“Tasmania's capital is where your journey begins, a city where historic sandstone buildings house a thriving creative scene that feels distinctly Tasmanian.”

The Burrows, Swansea

The Coastal Transition

Swansea

1 hour 40 minutes from Hobart

This sleepy seaside town marks the beginning of your coastal drive, with sparkling bays and quiet streets lined with weathered beach shacks.

Where to Stay

Piermont Retreat: A coastal sanctuary featuring stone cabins with Scandi-inspired interiors and sweeping views of the Hazards Ranges.
The Burrows: For those seeking something truly special, this cottage perched on a hillside offers lush gardens and mountain views.

Where to Eat

Homestead at Piermont: Book dinner for their seasonal menu that showcases local produce.
Mel Shell Oysters: Just outside Swansea in Dolphin Sands, enjoy freshly shucked oysters right by the water.

Devils Corner

25 minutes from Swansea

The Vista Stop: This vineyard is worth the short detour for its combination of excellent food and one of the coast's most spectacular view.

What To Do

The Viewing Tower: Climb up for panoramic views over Moulting Lagoon and the Hazards—arrive around golden hour when the mountains glow pink.
Wine and Dine: Enjoy pizza, oysters, and local wines with that view as your backdrop.

Devil’s Corner

Mel Shell Oysters, Swansea

Tasmania’s Iconic Stretch

Freycinet & Coles Bay

5 minutes from Devils Corner

The Postcard Coast: Freycinet is Tasmania's most iconic stretch—turquoise bays, red granite cliffs, and the famous curve of Wineglass Bay.

Where To Stay

In the National Park: Choose from hotels, cabins, or campsites for an immersive experience.
Coles Bay: The nearby town offers comfortable accommodation options with easy park access.

What To Do

Wineglass Bay Lookout: A moderate 45-minute return walk delivers unbeatable views. The park also offers longer hikes and secluded swimming bays.
Honeymoon Bay: Pack local wine and snacks for a sunset picnic at this sheltered cove

Tip: Stop at the Visitor Centre to purchase your National Park Pass before exploring.

Bicheno

30 minutes from Coles Bay

The Surf Town: A laid-back coastal community with excellent food and genuine small-town charm.

Where to Stay

Sea Stacks: Just north of town, these three minimalist architectural cabins—Mica, Granite, and Quartz—each have distinct personalities inspired by the East Coast's natural elements.

Where to Eat

The Lobster Shack: Don't miss their iconic lobster roll.
Governors: A solid choice for burgers and casual dining.
Waubs Harbour Distillery: Book ahead for whisky tasting by the sea.

What to Do

Penguin Tours: Join a dusk tour to see little penguins returning to shore.
The Blowhole: Walk along the rocky coast to witness this natural phenomenon.
Douglas-Apsley National Park: Explore walks, waterfalls, and rainforest just inland.

Sea Stacks, Bicheno

Lobster Shack, Bicheno

The Grand Finale

St Helens & Bay of Fires

1 hour 15 minutes from Bicheno

This is where the drive reaches its crescendo—a coastline of white sand, crystalline water, and boulders covered in vivid orange lichen.

Where to Stay

Whale Song Shack: Located in Falmouth, about 30 minutes from St Helens, this oceanfront retreat is perfect for romance and solitude.
CNTNR: A 70s-inspired shipping container stay that's a short drive into St Helens.
In Town: St Helens offers numerous charming cottages and accommodation options.

What To Eat & Shop

Sco & Co. and The Lifebuoy Café: Both excellent for breakfast, coffee, and browsing local homewares.

What to Do

Skeleton Bay Reserve: Swim in pristine waters surrounded by lichen-covered rocks.
The Gardens: Head north for an incredible elevated view over the Bay of Fires.

Launceston

2 hours from St Helens

What To Do

The Bookend: Wrap up your journey in Launceston, a graceful city of Victorian terraces and manicured parks—and the perfect place to catch your flight home.